Roberto Gabusi founds MULTI TRADE CONSULTING, an agency representing Italian ceramic products for the markets of Australia, New Zealand and the Far East.
Luigi Bianco joins MULTI TRADE CONSULTING that becomes INTERNATIONAL MTC SRL. This consolidates the presence on the marketplace as an agency of the best Italian ceramic tile brands.
Thanks to the ability to guess in advance a strong change in the market, INTERNATIONAL MTC starts working with Chinese companies for the Australian and New Zealand markets.
With the participation at Cersaie with its own stand, the marketing of Chinese products on the Italian market also began. In that way, the exponential growth of INTERNATIONAL MTC begins.
INTERNATIONAL MTC starts exporting its products to Canada and, at the same time, increases and consolidates its presence in the markets of Australia and New Zealand, becoming a leader in the import of Made in China products.
In Foshan, China, it opens a logistics office and a show room, managed by a Chinese staff.
The Founder Roberto Gabusi leaves us, so Luigi Bianco starts leading the company, activating more and more important partnerships with Chinese companies.
With the entry into the company of Stefano Mammi, resident in Sydney, the first office opens in Australia. INTERNATIONAL MTC consolidates its presence in that territory.
The collaboration with Roberto Alzari begins and the Melbourne office opens.
From this moment on, INTERNATIONAL MTC has two agents resident in the Australian market, who guarantee a strong presence in the territory and a customer service that no other agency could provide, and work in synergy with the central office in Maranello, managed by Luigi Bianco.
This organization has also made possible to invest time and resources in representing Italian ceramic companies.
After 25 years Luigi Bianco leaves the company and Roberto Alzari joins the minority shareholding with Stefano Mammi, who assumes the role of Director: together they lead INTERNATIONAL MTC into a new era, with the aim of creating a 4.0 company.
The Italian office is relocated from Maranello to Sassuolo, in a highly modern space that allows the efficiency of teamwork and the simplification of processes, according to a new internal organization adapted to the market and staff needs. The company installs Salesforce, the 1st CRM in the world, and invests in an online platform that allows products to be promoted through the web, creating new leads and pursuing new sales channels.
February 2020 COVID-19
INTERNATIONAL MTC finds itself fighting the most difficult moment in its history, a new and unexpected situation that the new management faces as a challenge to improve itself.
The lockdown imposed in Italy forces the staff to work from home, with great dedication and willingness, also sacrificing family spaces and continuing to provide excellent customer service, despite the important organizational difficulties. The team working has been the key to continue to supply customers and allow the company to go through this difficult moment.